What is the primary role of a project sponsor?

The primary role of a project sponsor is to provide support, funding, and overall guidance for the project. The sponsor acts as the primary advocate for the project within the organization, ensuring that it aligns with strategic goals and objectives. They typically have the authority to allocate resources, make key decisions, and help resolve any issues or obstacles that may arise during the project lifecycle.

By establishing the vision and objectives of the project, the sponsor ensures that the project remains on track and receives the necessary backing from stakeholders. This role is crucial in facilitating communication between the project team and senior management, allowing for timely support and intervention when needed.